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1940s Vintage Fashion

Wartime regulations determined how much and what type of fabrics would be manufactured, and pride to support the war effort resulted in clothing that was practical and functional. “Rosie the Riveter” was created as a role model. Pre-war 1940’s women’s fashion was about creating a certain silhouette. Wide padded shoulders, nipped in high waist tops, and a-line skirts that came down to the knee. This was the everyday shape for clothing from suits to dresses. Even pants had a similar shape.  1940’s fashions were all about the hour glass figure with broad shoulders, tiny waists and full hips. If you were not naturally an hour glass shape the clothes were designed to help you achieve the look. Rayon and synthetic blends became more commonplace as silk and cotton were dedicated to war efforts.

Post-war, one designer changed it up in the 1947, Christian Dior, and the “New Look” that was so famous throughout the fifties was born. The New Look was best known for rounded shoulders, extenuated busts, tiny waists, and full padded skirts that utilized volumes of fabric. It was a return to the curvaceous female body.